About the Solution


To build a company purpose that is meaningful, engaging and real and can be integrated into everything you do.

Ideally used for:

Organisations that wish to have a higher order objective beyond just making money, and that have a strong customer focus and desire to attract top talent. Also for organisations that are about to undergo significant restructuring or change, as a way to ground and give focus to what’s most important and give meaning for the key talent to stay. 

Playbook Objectives:

  • Help build alignment with a steerco that can guide the process and give the right positional and influence for success
  • Guidance to engage the right people to ensure the output is truly representative of the organisation both present and future
  • Provide safety in a well-tested process that everyone can engage in and keep on track
  • Ensure that the outputs are followed up and actioned

About the Workshop Author

Sarah Friis is the co-founder and lead designer of Workshops4Teams.com. Sarah has an MA (Hons) in psychology and has spent her career both in consulting and corporate roles in organisational and leadership development.

Sarah is a professionally qualified facilitator with over 6000 hours of facilitation experience and 20 years expertise in workshop design. Sarah is also a qualified Human Synergistics Coach, Strengths Profile Coach, Trained Teacher of Mindful Self-Compassion, accredited Emotional Intelligence Coach (EQ-i) and accredited Design Thinking facilitator.

Her passion for developing high-performance teams and cultures led her to co-author The Power of Team – a practical guidebook for breakthrough performance and a highly acclaimed resource manual for leaders wanting to create great teams.

Bringing together her expertise in facilitation, team leadership and group psychology ensures that each workshop is a well-crafted experience – making it easy for anyone to build great teams.